how can we reframe the way a brand acts and feels in print, experiencial, and digital mediums?

+ Fashion styling, photography
+ Adobe Photoshop
+ Visual design
+ Experiencial strategy

background + problem

World Market is a specialty retail store that sells imported furniture, decor, food products, and clothing from all around the world. When you walk into a World Market store, it feels like a bazaar, designed to help you discover a diverse range of products.

The distinctive way World Market sells its international offerings is by giving credit to where its from. In-store and on products, there will usually be a handmade tag paying homage to the country, makers, and product back-stories. The authenticity and raw nature of this immersive bazaar style is lost in translation, however, when analyzing the current brand sentiment and external communication style.

solution

The team and I decided to take the best parts of World Market and elevate it: cultural cohesion, authenticity, beautiful collections showcased to prove cultures are better together.

Our campaign nods to the time-tested class of fashion spreads, meeting in the middle with the practicality of catalogs, and bending some grid rules along the way.

print

experiencial

digital integration

product addition